Our experts strive to deliver precise, authoritative, and trustworthy content.

In our mission to make healthcare accessible and understandable, we focus on delivering trusted and evidence-based healthcare information that is comprehensive and well-researched. Our team consists of medical experts, qualified doctors, and editors who have extensive experience and expertise in scientific research and medical writing. The medicine and health content that we publish is curated through a well-structured editorial and review process which includes in-depth review by our Clinical Specialist Review Board.

• Planning & Research

  Our team conducts extensive research to identify unfulfilled needs or gaps in the available content. The concept then gets validated by our clinical specialists.

• Content Structure

  Each content category is unique and has a well-defined structure to ensure consistency.

• Content Curation

  • Our team curates content from original research articles in medical journals, review articles, meta-analysis, practice guidelines, systematic reviews, summary of product characteristics (SmPC), consensus statements, and textbooks.

• Citation and Referencing

  Our team follows the principle of ‘cite while you write’. Our processes and policies ensure that every fact, statistic, or scientific claim is supported by appropriate and standard references.

• Content Review

  The content goes through a review cycle ensuring accuracy and consistency to meet our quality standards.

• Language Consistency

  The information is reviewed by an editor for language consistency as per our style guide.

• Readability Assessment

  The information is written in an easy-to-understand manner while ensuring its scientific credibility. User testing is then conducted to make sure our content is easy to consume.

• Feedback Assessment

  We take user feedback into consideration to continuously learn about user preferences and to improve the quality of our content.

• Regular Updates

  Our team periodically reviews the content to keep it in sync with recent research and advancements.

For more details, check our
Advisory Team Members Page.